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Wequassett Academy

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  • School of Customer Intimacy
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School of Customer Intimacy
Operating Philosophy
CI-PHI-100–Introduction to Customer Intimacy
At the heart of our operating philosophy is a discipline known as "Customer Intimacy". This course is designed to teach new employees the operating philosophy of the resort. Our vision is outlined along with the seven steps that guide our day-to-day actions along with discussions on values, service customization, heroic acts and the art of world-class service.

CI-PHI-110–Advanced Customer Intimacy
This course is available for returning employees and is designed to reinvigorate you and your commitment to our operating philosophy ? Customer Intimacy. The key elements of our values will be reviewed along with the introduction of new ways to expand on these beliefs.

CI-PHI-110–Heroic Acts
A key component of the customer intimate operating philosophy is our customized service approach. This is supported in great part through awing and dazzling our guests by performing heroic acts. This class will teach you what a heroic act is and why it is such an important part of what we do. It will also show you how to develop and execute heroic acts at the desired frequency and quality for the resort.

CI-PHI-200–How to Create a Customer Delighted Culture
Outstanding customer service starts with having the right culture within an organization. This course will teach you how to incorporate the key components that are necessary to develop and maintain a customer-delighted culture. It will also show you how to motivate your employees and encourage them to embrace our company's vision.

CI-PHI-210–Internal and External Marketing
A customer intimate operating philosophy goes well beyond the art of the heroic act. This workshop will focus on the expansion of our coveted philosophy through the use of internal and external marketing programs. You will learn how to use company-wide systems to build programs within your own department in order to fortify our life-long customer relationships. This course will also provide you with the necessary tools to expand on the customization of our service.

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