Academic Programs
~ Donald Porter, VP
British Airways
School of Customer Intimacy
The School of Customer Intimacy opens the door to an invigorating philosophy that is the backbone of the service commitment for some of the finest companies in America. The curriculum focuses on how to develop a successful culture that embodies the art of empowerment, which leads to life long relationships with the customer. Learn how to “awe and dazzle” our guests using heroic acts and understand the power that comes from customizing service.
The strength of customer intimacy goes well beyond the development of the service culture. Learn how to expand on this philosophy through internal and external marketing programs. These courses will give you the tools to use this unique operating philosophy through direct marketing programs, advertising and public relations and to improve the positioning of your business. Learn how to apply customer intimacy in your role and discover how to deliver this service routinely.
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